Portfolio-client

Australian Secondary Principals' Association (ASPA)

Logo Design | Branding

The Australian Secondary Principals Association represents the interests of school principals Australia-wide and aims to ensure high-quality education for secondary students. When Black Canvas was approached to refresh the ASPA logo and brand, we knew the outcome needed to be vibrant, friendly, and youthful. The original purple of the previous logo was kept to aid the transition of the brand from old to new, as well as the brand’s secondary colours seen in the Australian shape. All branding collateral contains an Aboriginal dot pattern, connecting to the strong Indigenous links of the organisation.

What Black Canvas did

“Kristy and the team at Black Canvas have done some outstanding work for ASPA – from the production of a new logo to key strategic documents. The quality of work is first class.”

Andrew Pierpoint

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Australian Secondary Principals' Association (ASPA)

Logo Design | Branding

What Black Canvas did

“Kristy and the team at Black Canvas have done some outstanding work for ASPA – from the production of a new logo to key strategic documents. The quality of work is first class.”

Andrew Pierpoint