My Wellness Clinic is a support service for individuals with eating disorders – so it was important in the design solution to establish them as a trustworthy and compassionate facility. My Wellness Clinic provides a safe and welcoming environment for healing, focusing on protection, balance, and a hopeful future. The logo features a stylised representation of a person’s head and arms that could also be seen as a bowl of food, emphasising the importance of nutrition and nurturing. We love incorporating multiple meanings into the symbol of a brand. 

What Black Canvas did

Logo design